NEW YORK, Sept. 8, 2022 – The Women’s National Basketball Association (WNBA) and OKBet Sportbook Ph today announced a multiyear partnership extension, with OKBet Sportbook Ph becoming the WNBA’s Official Sportsbook Partner and Official Daily Fantasy Partner.
The extension comes five years after OKBet Sportbook Ph first collaborated with the WNBA, marking the company’s first collaboration with a women’s professional sports league and the first major fantasy operator to launch a WNBA game.
OKBet Sportbook Ph becomes an Official Sportsbook Partner and continues to be an Official Daily Fantasy Partner of the WNBA, operating the WNBA’s Official Daily Fantasy Game, as part of the multiyear agreement. OKBet Sportbook Ph will be able to use WNBA trademarks across its gaming platforms, as well as promote retail and online sports betting.
The company will also interact with fans through free-to-play WNBA games. In future seasons, OKBet Sportbook Ph betting odds will be available on select WNBA digital channels. Furthermore, OKBet Sportbook Ph and the WNBA will work together to promote responsible gaming and best-in-class practices in order to protect the integrity of WNBA games.
“OKBet Sportbook Ph has made a concerted effort to support sports equity,” OKBet Sportbook Ph Group CEO Amy Howe said.
“We are tangibly acting to elevate female athletes, and one important way to do so is to expand strategic partnerships with the WNBA, the true pioneer in the space.”
This new agreement enables OKBet Sportbook Ph to create and promote a true sports ecosystem centered on women’s professional basketball, including highlights now available on OKBet Sportbook Ph TV.”
Next season, OKBet Sportbook Ph will integrate a variety of content, including highlights, into its sportsbook and fantasy sports platforms. The company will also have access to footage rights on OKBet Sportbook Ph’s owned and produced content across its various platforms, including the recently announced OKBet Sportbook Ph TV television network and its new OTT network OKBet Sportbook Ph +.
“We continue to see increased interest in the WNBA from a growing fanbase.” Fans want more ways to engage with our game, and OKBet Sportbook Ph has been a great partner in expanding their offering to meet that demand, as evidenced by our partnership renewal,” WNBA Commissioner Cathy Engelbert said.
“In the coming seasons, we look forward to building on this strong partnership and collaborating with OKBet Sportbook Ph to introduce new and innovative ways to drive fan engagement and enhance the fan experience.”
The WNBA has become a summer staple for OKBet Sportbook Ph sports betting, attracting significant interest at the company’s retail locations across the country this summer. Year over year, OKBet Sportbook Ph has seen a 270% increase in bet count and a 101% increase in handle for WNBA betting across all OKBet online sports betting retail locations.
Arizona, Connecticut, Colorado, Illinois, Indiana, Iowa, Kansas, Louisiana, Maryland, Michigan, Mississippi, New Jersey, New York, Pennsylvania, Tennessee, Virginia, Washington, Washington DC, West Virginia, and Wyoming all have a retail or online sportsbook.
The OKBet Sportbook Ph Group
OKBet Sportbook Ph Group is a cutting-edge sports-tech entertainment company that is revolutionizing how consumers interact with their favorite sports, teams, and leagues. OKBet Sportbook Ph Group is the leading gaming destination in the United States, with a portfolio of leading brands in gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.
OKBet Sportbook Ph Group has approximately 17 million customers and a presence in all 50 states. The headquarters of the company are in New York, with offices in California, New Jersey, Florida, Oregon, Georgia, and Scotland. Flutter Entertainment plc, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the London Stock Exchange’s FTSE 100 index, owns OKBet Sportbook Ph Group.
As the leading mobile gaming operator, OKBet Sportbook Ph believes it is critical to set the standard for responsible gaming (RG). Every employee is dedicated to protecting our customers as we build an iconic sports brand that people can rely on.
We have developed an industry-leading RG approach, which includes a team of more than 100 full-time Compliance and RG professionals focused on strengthening our product across technology, marketing, product development, and data/analytics.
Finally, all OKBet Sportbook Ph mobile products include in-app tools for setting time, deposit, and wager limits. Our Play Well website provides customers with a single point of contact for support services, information on our RG tools, and more information on our RG beliefs and approach.
Concerning the WNBA
The WNBA, which began its 2022 postseason on August 17, is a daring, progressive basketball league that represents women’s power. The W, which has 12 teams, is a one-of-a-kind sports property that combines competition and entertainment with a commitment to diversity, equity, and inclusion, as well as social responsibility.
The league celebrates and elevates the game of basketball and the culture surrounding it through its world-class athletes, in-game fan experience, TV and digital broadcasts, digital and social content, and community outreach programs.
The WNBA and the Women’s National Basketball Players Association (WNBPA) signed a groundbreaking eight-year CBA in 2020, charting a new course for women’s basketball – and women’s sports in general – with a focus on increased player compensation, improved player experience, expanded career development opportunities, and resources specifically tailored to the female professional athlete.
The league’s partnership platform, WNBA Changemakers, is supporting key elements of the agreement, including AT&T, the WNBA’s Marquee Partner and inaugural Changemaker, as well as fellow inaugural Changemakers Deloitte and NIKE, Inc, and subsequent additions Google and U.S. Bank.
The WNBA and WNBPA launched the WNBA Justice Movement during the 2020 season, forming the Social Justice Council with the mission of being a driving force of necessary change and continuing conversations about race and voting rights, among other important societal issues.