Go With the New Trend of Promotional Products
The concept of marketing, has evolved mainly, to satisfy the various customers’ needs and wants. Customers are of various kinds, and to get to know their needs and wants and produce such products in the market, marketing is very essential. As the numbers of customers keep increasing, the need for marketing has also began increasing, invariably. Due to the increase in the number of products, their tastes and preferences are also subjected to several changes. According to the needs and desires, companies have been producing several products. But, are the customers aware of them? How does one create awareness, among the gigantic audience? Marketing as such, is a mixture of four elements- product, price, place and promotion. After the first three elements are successfully decided, the next thing to be considered is promotion. First, the products are being promoted through various means, awareness is created, and then the customer buys it. This is a chain wherein promotion plays an important part. Any company has to promote their products well, in order to create awareness. If they are not promoted appropriately, then many customers will not even be aware of the existence of new and a wider variety of products.
There are various ways of promoting products, the most common one being, advertising. Advertising, by itself, is a very vast term. Communicating to a large group of audience, at the same time, non-personally, is what advertising is all about. Although, billboards, magazine or TV ads have been the most traditional method of promoting the products, as technology undergoes a lot of advancement, trends keep changing, too. For example, promoting products through e-mails have become a new trend. Providing discounts and offers tend to attract more number of customers, and so has emerged, the concept of using promotional products, for increasing the brand image/name of the company.
Why use them?
Technology, like a chameleon, has constantly been changing its form. Earlier, there was no such idea of promoting products, and then, as people began to get educated, their ideas began to get more creative. Ever since then, there has always been several improvements, and the customers have been changing their tastes and preferences, according to the emerging new trends.
Gone are the days of just billboards, hoardings, posters, and now it is promotional products. Instead of printing posters or making advertisements, companies have now started manufacturing promotional mugs, mats, towels, and many more, which will have the logo of the product/company printed on them. This will not only enhance the brand image of the company, but, will also make the customers remember the name of the company, as long as they use the products manufactured by the company.
Type of products that should be used for promotion
There are several products that can be used, among which mats and mugs are the most common. Apart from these, notebooks, pens and pencils, could also be used, with the logo printed. Using stationery items is useful for the public and it also speaks about the personality of the company. Most of the small-scale industries, have resorted to giving calendars and pens, while large-scale industries provide mugs, towels, first-aid kits and other useful items. Giving T-shirts, caps, and bags, has also become a new trend. These things provide double benefits. On one hand, the public will find these things very useful in their day to day activities, and on the other hand, this will enhance the company’s brand name, too. Such promotional products are attractive and induce the customers to make more purchases, as it would benefit them, too.